© Sergio Abstracts 2020

Project ︎ Siel + Leono.
Creative Direction & Visual Identity.
Year ︎ 2019
3D Ring ︎ Jose Lamas.

Siel & Leono are a photography duo from Madrid, with an approach which is more focused on fashion. The identity is derived from the plus symbol, constructing a graphic universe which represents the union of two people.

The graphic system is applied in a such a way that it frames the content, leaving negative space in the central area.

It was featured at ︎The Brand Identity.