Project ︎ Siel + Leono. Creative Direction & Visual Identity. Year ︎ 2019
3D Ring ︎ Jose Lamas.
Siel & Leono are a photography duo from Madrid, with an approach which is more focused on fashion. The identity is derived from the plus symbol, constructing a graphic universe which represents the union of two people.
The graphic system is applied in a such a way that it frames the content, leaving negative space in the central area.